Lac du Bonnet Ice Fishing Derby
Project Start Date: September 2016 Project Completion Date: September 2016 Project Description: Rebranding
Team Members Involved: Cyndie Mitchell
Project at a Glance
Project Scope
In September 2016, the Lac du Bonnet Ice Fishing Derby decided to rebrand the Derby, focusing its efforts on attracting families. The Derby underwent many changes, including rebranding the event with a new logo that would appeal to the newly identified target market.
Project Results
With the Derby’s target market in mind, a new logo and Brand Identity was created that:
Primary Logo Before
Primary Logo Redesign

Services Provided
The Brand Redesign required the following services:
Graphic Design