Lee River Winter Trail
Project Start Date: November 2022 Project Completion Date: November 2022 Project Description: Brand Identity
Team Members Involved: Cyndie Mitchell and Noel Linsey
Project at a Glance
Project Scope
The Lee River Winter Trail required a brand built to capture the attention of outdoor recreation enthusiasts who are looking for fun, new adventures in Manitoba. The brand must reflect a fun, family-friendly atmosphere and subtly pay respect to the founding creator of the trail.
Project Results
With Lee River Winter Trail’s parameters in mind, the LM Creative Team designed a Brand Identity Kit including:
A fun winter-themed logo that the met the requirements of the Committee,
An alternate logo that would suit social media profile use or alternative use on branded merchandise, and
A complete Brand Identity Kit that provides colour profiles, typography, photography style, and guidelines for the implementation and use of the brand.
Services Provided
The Brand Identity creation required the following services:
Graphic Design
