Lee River Winter Trail
Project Start Date: November 2022 Project Completion Date: November 2022 Project Description: Brand Identity
Team Members Involved: Cyndie Mitchell and Noel Linsey
Project at a Glance
The Lee River Winter Trail required a brand built to capture the attention of outdoor recreation enthusiasts who are looking for fun, new adventures in Manitoba. The brand must reflect a fun, family-friendly atmosphere and subtly pay respect to the founding creator of the trail.
With Lee River Winter Trail’s parameters in mind, the LM Creative Team designed a Brand Identity Kit including:
A fun winter-themed logo that the met the requirements of the Committee,
An alternate logo that would suit social media profile use or alternative use on branded merchandise, and
A complete Brand Identity Kit that provides colour profiles, typography, photography style, and guidelines for the implementation and use of the brand.
The Brand Identity creation required the following services: