Email marketing for tourism businesses isn’t just for annoying spam—it’s your ticket to keeping guests excited and informed. Forget the excuses about not having time; these strategies will keep your audience hooked and your bookings full.

TABLE OF CONTENTS

Key Takeaways

  • Discover repeatable email campaigns for your tourism business that keep your audience engaged and coming back for more without the constant brainstorming.
  • Learn practical ideas tailored for hotels, restaurants, and event organizers to turn email marketing into a powerful tool for driving bookings and building loyalty.
  • Get tips on planning an email marketing calendar that minimizes time spent on content creation while maximizing your reach and impact.

Boost Your Tourism Business with Email Marketing

15 Repeatable Email Marketing Ideas for Tourism Businesses

Ah, email marketing—the thing we all wish more of our favourite tourism businesses would embrace. Seriously, wouldn’t it be great to stay updated on all the events, specials, and local gems without stalking their social media? Unfortunately, many tourism businesses, especially those with small teams, face two major roadblocks when it comes to email marketing. First, they’re not sure what to say to their audience. Second, they worry that they just don’t have the time or resources to pull it off.

But here’s the thing: in the tourism industry, email marketing isn’t just important—it’s essential. You’re not just selling a product; you’re selling experiences, memories, and those Instagrammable moments people won’t shut up about—and that’s a good thing! Whether you’re trying to boost bookings at your hotel, get more diners through the door, or pack out your event venue, email marketing can drive engagement, build customer loyalty, and turn casual browsers into loyal regulars.

With these campaign ideas in place, you’ll kill two birds with one stone—prepping an email marketing calendar and getting those emails out regularly won’t take as much time as you think. In this article, we’ll dive into 15 repeatable email marketing campaign ideas that’ll keep your business top-of-mind and your customers coming back for more. We’ve broken it down into three key sectors: accommodation, food and beverage, and recreation/entertainment. Let’s get into it!

Repeatable Email Campaign Ideas for Accommodation Businesses

Year-Round Engagement: 5 Email Campaign Ideas to Keep Your Rooms Full

Keeping your rooms full year-round can be a challenge, but with a few repeatable email campaigns, you’ll be able to engage guests regularly without the stress of constant brainstorming. These five campaign ideas are designed to save you time while keeping your guests coming back for more.

52 Things to Do in Your City/Region

A weekly email that showcases a different local attraction or activity each week, encouraging guests to stay longer or return for more. Get creative and think of seasonal activities, outdoor adventures, or local cultural experiences. Here are five examples to inspire your campaign:

  • Example 1: “The Trails Are Packed—for Snowshoeing, that is! Time to Plan a Winter Weekend Getaway.”
  • Example 2: “Fatbiking Through Lush Forests—Discover the Best Off-Road Biking Spots Near [Your Business].”
  • Example 3: “The Geminid Meteor Showers Are Stunning Here—Book a Stargazing Getaway this December!”
  • Example 4: “Summer Kayaking Adventures Await—Explore [Local River/Lake] With a Stay at [Your Resort/Motel/B&B].”
  • Example 5: “Fall Foliage at Its Best—Hiking Trails You Can’t Miss This Autumn!”

Monthly Local Event Calendar

A monthly email that highlights upcoming events, festivals, or happenings in your area. Keep it simple, but make sure you tie in accommodation offers to encourage bookings around these events. Here’s an example:

  • Example: “September Events in [your town]—Book Early and Save 10%! Don’t Miss the [Local Festival] or the [Art Fair].”

Seasonal Travel Tips and Tricks

Send quarterly emails offering travel tips related to the season, such as packing guides, best times to visit, or seasonal attractions. These emails are helpful and practical and provide value, keeping your business top-of-mind. Here’s a few examples:

  • Example 1: “Spring Break Escape—Your Guide to Making the Most of [Your Destination] This Season.”
  • Example 2: “Beat the Summer Heat—Tips for Staying Cool and Enjoying the Best of [Your Area].”
  • Example 3: “Fall Travel Tips—Leaf-Peeping, Cozy Fires, and the Perfect Autumn Getaway.”
  • Example 4: “How to Make the Most of Winter—Snowshoeing, Hot Chocolate, and More Cozy Ideas.”

Guest Spotlight

A bi-monthly feature that shares stories or reviews from past guests. This not only shows off your property but also provides social proof, making it easier for potential guests to envision their stay. Here are a few examples to get your brainstorming started:

  • Example 1: “Meet the [Last Name]: How a Weekend Getaway Became a Family Tradition.”
  • Example 2: “A Couple’s Retreat Turned Proposal—See How We Helped [Name] Pop the Question.”
  • Example 3: “Why [Guest Name] Returns Every Year—The Story Behind Their Annual Visit.”
  • Example 4: “Family Fun and Adventure—How the [Last Name] Family Made the Most of Their Summer Stay.”
  • Example 5: “From Staycation to Vacation—Why [Guest Name] Switched It Up and Made Memories Right Here.”

Themed Staycation Packages

Offer themed staycation packages that change monthly or seasonally. You can cater to different types of guests with each new package, and these emails can drive special promotions that encourage bookings.

  • Example 1: “February’s Romantic Escape—Indulge in a Cozy Stay with Special Perks!”
  • Example 2: “March Family Fun—Enjoy a Spring Break Staycation with Kid-Friendly Extras!”
  • Example 3: “April Wellness Retreat—Relax, Unwind, and Rejuvenate with Our Special Spa Package.”
  • Example 4: “July Adventure Getaway—Kayaking, Hiking, and More! Book Your Summer Adventure Now.”
  • Example 5: “November Holiday Prep Retreat—Sneak Away for a Little R&R Before the Holiday Rush!”

The Bottom Line: Boosting Bookings with Email Marketing for Accommodation

With these repeatable email campaigns in place, you’ll have a steady stream of content that not only keeps your guests engaged but also takes the stress out of email marketing. Whether it’s showcasing local attractions, keeping your audience informed about events, or creating themed packages that change with the seasons, you’re offering value that goes beyond a simple sales pitch. Remember, the goal is to stay top-of-mind while also making it easier for guests to choose you for their next getaway.

Repeatable Email Campaign Ideas for Food & Beverage Services

Regular Flavour Updates: 5 Email Campaign Ideas to Keep Diners Coming Back

When it comes to keeping your customers engaged, food and beverage businesses have an advantage—everyone loves to eat! But the trick is getting your diners to remember your restaurant when they’re craving their next meal. That’s where email marketing comes in. With the right strategy, you can keep your restaurant top of mind, drive more reservations, and create a loyal customer base that’s always hungry for more. The best part? These repeatable campaigns take the guesswork out of what to say so you can focus on serving up great food while your email does the heavy lifting.

Here are five themed email campaigns that will keep your audience engaged and coming back for seconds.

Weekly Special Feature

A consistent weekly email showcasing your restaurant’s special dish, cocktail, or dessert of the week, with a special offer.

  • Example 1: “This Week: Savoury Lamb Shank with a Glass of Pinot—Special Offer Inside!”
  • Example 2: “Chef’s Choice: Spicy Shrimp Tacos Paired with a Cool Margarita—Get 10% Off!”
  • Example 3: “Indulge in Our Decadent Chocolate Lava Cake—This Week Only!”
  • Example 4: “Pasta Night: Try Our Famous Carbonara with a Free Glass of Wine!”
  • Example 5: “Weekend Special: Grilled Ribeye with a Bourbon Sauce—Reserve Your Table Now!”

Weekly Recipe Sharing

A weekly email sharing a recipe from your menu, your family cookbook, or your staff’s favourites, encouraging at-home cooking while subtly promoting dine-in experiences.

  • Example 1: “Bring Our Famous Risotto to Your Table—Recipe of the Week!”
  • Example 2: “At-Home Brunch: Chef’s Fluffy Pancake Recipe—Give It a Try!”
  • Example 3: “Make Your Own Pizza Night: A Step-by-Step Guide from Our Kitchen!”
  • Example 4: “Sweet Tooth? Try Our Signature Cheesecake Recipe—Straight from the Pastry Chef!”
  • Example 5: “Spice Things Up: Our Authentic Jambalaya Recipe for the Perfect Comfort Food!”

Foodie Fridays

A fun, weekly email featuring foodie trivia, kitchen hacks, or culinary stories combined with a weekend dining offer.

  • Example 1: “Foodie Friday: The History of Tiramisu + Get a Free Dessert This Weekend!”
  • Example 2: “Did You Know? The Origins of Sourdough Bread—Plus, 15% Off All Bakery Items!”
  • Example 3: “Kitchen Hack: How to Perfectly Sear a Steak—And Try Ours at a Special Price This Weekend!”
  • Example 4: “Foodie Trivia: How Did Sushi Become a Global Sensation? Enjoy a Sushi Roll on Us This Friday!”
  • Example 5: “Friday Fun Fact: Why Is Avocado Toast So Popular? Find Out, Then Come Enjoy Our Version!”

Customer’s Choice

A monthly campaign in which subscribers vote on a special dish or drink to be featured for the upcoming month, creating a sense of community and involvement.

  • Example 1: “Vote for March’s Signature Cocktail—Your Pick Could Be Featured!”
  • Example 2: “You Decide! Should April’s Special Be Lobster Ravioli or Crab Cakes?”
  • Example 3: “Your Favourite Dessert Contest: Choose May’s Featured Sweet Treat—Cast Your Vote!”
  • Example 4: “Drink of the Month Poll: Help Us Pick June’s Signature Summer Beverage!”
  • Example 5: “Pick Your BBQ Favourite for July’s Outdoor Event—Vote Now!”

Holiday Countdown

A series of emails leading up to a major holiday, each with tips, recipes, or dining offers themed around the holiday.

  • Example 1: “12 Days of Christmas: Daily Recipes and Exclusive Offers to Celebrate!”
  • Example 2: “Countdown to Thanksgiving: Our Favourite Side Dishes + Special Offers Every Day!”
  • Example 3: “Valentine’s Week: Romantic Dinner Recipes and Deals for the Perfect Date Night!”
  • Example 4: “New Year’s Eve Countdown: Cocktail Recipes and Party Tips to Ring in the New Year!”
  • Example 5: “Spooky Specials: 5 Days of Halloween Treats and Tricks—Starting Now!”

Dish It Out: Email Marketing for Food & Beverage Success

Incorporating these repeatable email campaigns will keep your diners connected and excited about what’s happening at your restaurant, whether they’re coming in for their favourite dish, trying out a new special, or following along with holiday countdowns. Consistent engagement through fun, value-driven content helps build anticipation and keeps your audience looking forward to your next email. By planning ahead, you can streamline your email marketing efforts and keep those tables full without the last-minute scramble.

Repeatable Email Campaign Ideas for Rural Recreation & Community Event Businesses

Keep the Fun Going: 5 Email Campaign Ideas to Fill Your Events and Activities

Running events and activities in rural communities takes more than just putting up posters around town. If you want to keep those seats filled and your events buzzing with excitement, email marketing is your secret weapon. Whether you’re organizing local festivals, running recreational programs, or hosting community workshops, repeatable email campaigns can help you keep your audience in the loop and eager to participate. Here are five themed campaign ideas that will keep your community engaged and coming back for more!

Weekly Event Rundown

A weekly email listing upcoming community events, workshops, or recreational activities—perfect for rural recreation departments, local clubs, or independent event organizers.

  • Example 1: “This Week in Our Community: Outdoor Yoga, Beading Workshops, and the Annual Craft Fair—Join Us!”
  • Example 2: “Community Event Rundown: Farmers Market, Evening Concert in the Park, and Pottery Classes—Don’t Miss Out!”
  • Example 3: “Weekly Recreation Lineup: Family Movie Night, Guided Nature Walks, and DIY Craft Sessions—Reserve Your Spot!”
  • Example 4: “Upcoming Fun: Monthly Bingo Night, Kids’ Art Classes, and Our Fall Festival—Sign Up Today!”
  • Example 5: “What’s Happening This Week: Live Storytelling, Baking Workshops, and the Harvest Market—Be Part of the Fun!

Seasonal Adventure Series

A quarterly campaign highlighting seasonal activities or events, perfect for promoting annual traditions, nature-based activities, or themed workshops.

  • Example 1: “Summer Adventure Series: Canoe Trips, Guided Hikes, and Outdoor Painting Classes—Explore the Great Outdoors with Us!”
  • Example 2: “Fall Adventure Awaits: Harvest Festivals, Hayrides, and Pumpkin Carving Workshops—Join in the Autumn Fun!”
  • Example 3: “Winter Wonders: Snowshoeing, Ice Skating, and Cozy Craft Nights—Make the Most of the Season!”
  • Example 4: “Spring into Action: Birdwatching Walks, Gardening Workshops, and Community Clean-Up Days—Let’s Get Outside!”
  • Example 5: “Seasonal Fun All Year: Stay Active and Engaged with Our Year-Round Recreation Programs!”

Subscriber-Only Flash Sales

Surprise flash sales or discounts for workshops, events, or special activities. Businesses and local organizations could use these to drive last-minute registrations.

  • Example 1: “Flash Sale Alert: 25% Off Beading Workshops This Weekend—Only for Subscribers!”
  • Example 2: “Subscriber Special: Early Bird Discount for Next Month’s Painting Classes—Book Now!”
  • Example 3: “Limited Time Offer: $10 Off Your Spot at Our Outdoor Adventure Series—Sign Up Today!”
  • Example 4: “Exclusive Deal: Half-Price Tickets for the Annual Community BBQ—Available Only to Subscribers!”
  • Example 5: “Last-Minute Offer: Join This Weekend’s Craft Workshop for 20% Off—Don’t Miss Out!”

Behind-the-Scenes Content Series

A bi-monthly email series providing behind-the-scenes content on how community events, recreational programs, or workshops come together, keeping subscribers engaged and connected to the community.

  • Example 1: “Behind the Scenes: How We Organize Our Annual Fall Festival—A Look Inside the Process!”
  • Example 2: “Meet the Makers: Get to Know the Local Artisans Behind Our Monthly Craft Market—Learn Their Stories!”
  • Example 3: “Event Planning 101: How We Put Together Our Summer Concert Series—See What Goes On Behind the Curtain!”
  • Example 4: “A Day in the Life: Our Recreation Coordinator Shares How She Prepares for Nature Walks and Workshops!”
  • Example 5: “Behind the Fun: How We Plan Our Themed Workshops and Events—Get an Insider’s Perspective!”

Monthly Membership Perks

A monthly email highlighting perks for members of community clubs, recreation programs, or subscribers to regular workshops, encouraging sign-ups and continued engagement.

  • Example 1: “August Member Perks: Free Access to Our Monthly Community Workshops—Join Us for the Fun!”
  • Example 2: “September Perks for Subscribers: Early Access to Event Tickets and Exclusive Discounts on Our Creative Workshops!”
  • Example 3: “Become a Member Today: Enjoy Priority Registration for Our Popular Outdoor Adventures—Plus Other Benefits!”
  • Example 4: “Join Our Community Program: Members Get Special Pricing on All Seasonal Events—Sign Up Now!”
  • Example 5: “October Membership Benefits: Free Admission to Our Annual Halloween Bash and Discounted Craft Nights—Don’t Miss Out!”

The Final Act: Email Marketing for Recreation & Entertainment

By adopting these repeatable email campaigns, even the smallest recreation departments, community organizations, and solopreneurs can keep their audience engaged and excited about upcoming events and activities. With consistent communication and creative content, you can ensure your community stays connected, your events stay packed, and your workshops remain fully booked. Whether you’re promoting a seasonal festival or a weekly class, these email marketing ideas will help you reach your goals while saving time and effort.

Final Thoughts: Email Marketing for Tourism

I’d enjoy reading any of these emails from my local businesses—what about you?

When it comes to marketing, consistency is key. Implementing repeatable email marketing campaigns is a surefire way to keep your audience engaged, build long-term customer loyalty, and maintain regular communication without constantly reinventing the wheel. Whether you’re running a resort, a family-owned restaurant, or organizing community events, these email campaigns offer a reliable way to stay top of mind and keep people coming back for more.

By planning your email calendar ahead of time, you’re killing two birds with one stone—consistent engagement with your audience while minimizing the time spent scrambling for ideas. So, let’s keep those inboxes full and your rooms, restaurants, and venues even fuller!

So, what are you waiting for? Pick one or two of these ideas and start putting them to work in your business. And if you need more tips on making your email marketing campaigns shine, don’t miss our article on 22 Email Mistakes to Avoid. Wash, rinse, repeat, and watch your email marketing efforts transform into a powerful tool for growth.

We Can Help You Grow!

Email Marketing Campaigns for Tourism Businesses

If you’re struggling with creating engaging content, maintaining a consistent schedule, or driving results from your campaigns, we’re here to help.

Our email marketing services for tourism businesses are designed to turn your challenges into opportunities, providing tailored strategies that keep your audience engaged and your business thriving. From eye-catching subject lines to compelling content and strategic scheduling, we’ve got the expertise to make your emails stand out and deliver results.

Contact us today to discover how we can transform your tourism email marketing campaigns into a powerful tool for growth. Let’s make your emails as engaging and effective as they should be!

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About the Author: Cyndie Mitchell

Driven by creativity and a strategic business mindset, Cyndie is a dynamic professional with a background in business development, community development, marketing, and photography. With 24 years of experience working with Manitoba businesses, non-profits, and communities, she excels in creating and implementing effective strategic plans, marketing strategies, and business development initiatives. Awarded Rising Star of the Year in 2023 by the Manitoba Economic Development Association, Cyndie is a trusted expert in her field. Outside the office, she is an avid DIYer and enjoys fishing, hiking, and exploring the world with her camera.