Community Attraction Plans

Attract the Right People with Community Attraction Plans from LM Creative

Community Attraction Plans to Target Investors, Residents, and Visitors

Attracting new investors, residents, and visitors to your community requires more than just good marketing – it takes a strategic, tailored approach. While the overall process remains the same, the details for each target group are different. That’s why we create custom marketing plans designed to connect with your specific audience, whether you’re focusing on attracting investors, drawing in new residents, or increasing visitor traffic.

Our attraction plans include a complete workup of customer personas, marketing strategies to reach those personas, an action plan, and ongoing support for the development and implementation of your strategies. And if you want to amplify your efforts even further, we offer a full range of Attraction Campaign services to help you reach your target audience through targeted advertising campaigns.

Types of Community Attraction Plans

Attracting the right people to your community starts with a strategic marketing plan that speaks directly to their needs and desires. Whether you’re looking to draw in investors, new residents, or visitors, it’s essential to understand who you’re trying to attract and tailor your approach accordingly. Our Community Attraction Plans focus on creating targeted strategies that highlight the unique benefits of your community, ensuring that your message resonates with your ideal audience.

Investor Attraction Plans

Investors are the lifeblood of community growth. Our Investor Attraction Plans focus on showcasing the business potential of your community. We develop strategies that highlight the benefits of investing in your area, from economic opportunities to available infrastructure, making your community a prime location for business expansion.

Resident Attraction Plans

Attracting new residents is about creating a sense of belonging. Our Resident Attraction Plans are designed to highlight everything that makes your community a great place to live. From affordable housing to top-notch schools, we craft a strategy that makes potential residents feel at home before they even move in.

Visitor Attraction Plans

Visitors bring vitality and revenue to your community. Our Visitor Attraction Plans focus on promoting your community’s unique attractions and experiences. Whether it’s weekend getaways, outdoor adventures, or cultural events, we create strategies that put your community on the map as a must-visit destination.

Additional Marketing Services to Support You Community Attraction Plan

Want to take your Attraction Plan to the next level? We offer a full lineup of marketing and advertising services to complement your community attraction plans. Whether it’s creating social media campaigns, producing videos, or designing print ads, we’ve got you covered.

Digital Advertising

Social Media Ads
Google Ads
Display Advertising
Audio Advertising

Print Media

Newspaper Ads
Magazine Ads
Brochures
Direct Mail Campaigns

Video & Photography

Long-form Videos
Commercials
Social Media Videos
Photography

Content Creation

Blog Articles
Email Marketing
Social Media Management
Website Design

Digital Advertising

Social media ads
Google Ads
Display Advertising

Print Media

Newspaper Ads
Magazine Ads
Brochures
Direct Mail Campaigns

Video & Photography

Long-form Videos
Commercials
Social Media Videos
Photography

Content Creation

Blog Articles
Email Marketing
Social Media Management
Website Design

Do you want to learn more about our marketing and advertising services? Check out our Attraction Campaigns page for more details.

Included in Our Community Attraction Plans

Each Attraction Plan covers the following areas to ensure you’re targeting the right audience with the right message.

Customer Personas

We start by diving deep into understanding your target audience. Who are they? What motivates them? What are their needs and pain points? We’ll build detailed customer personas for each group – investors, residents, or visitors – so your marketing efforts are laser-focused on reaching the right people with the right message.

Marketing Strategy

With the customer personas as our guide, we develop marketing strategies tailored to each target group. Whether it’s investors who need to see the potential for growth, residents looking for a high quality of life, or visitors seeking a unique experience, we create strategies that will connect with their specific interests and needs.

Action Plan

Strategy is nothing without execution. That’s why every Community Attraction Plan includes a detailed action plan outlining the steps necessary to bring your marketing strategy to life. From timelines to tactics, we lay out everything you need to do to get results.

Implementation Support

We don’t just hand you a plan and walk away. Our team provides ongoing support to help you develop and implement your marketing strategies effectively. From initial setup to troubleshooting and optimization, we’re here to ensure your campaigns hit their mark.

The Right Team. The Right Solution.

Learn more about us and see if we’re the right addition to your team.

Why Choose Us

Choosing LM Creative for your Community Attraction Plans means collaborating with a team that brings over two decades of experience in developing tailored strategies for communities. We work closely with municipalities, economic development organizations, Destination Marketing Organizations and tourism boards to create comprehensive plans that attract the right people – whether investors, residents, or visitors – to help your community grow and thrive.

Our expertise lies in creating data-driven strategies that highlight your community’s strengths and address its needs. We develop attraction plans that are not only actionable but also sustainable, ensuring your community is positioned for long-term success.

Community Attraction Plans FAQ

Can an Attraction Plan be used for more than one target audience (e.g., investors and residents)?LM Creative2024-09-06T10:36:26-05:00

Can an Attraction Plan be used for more than one target audience (e.g., investors and residents)?

No, different target audiences require different strategies, tactics, messaging, imagery, and more. As an example:

Resident Attraction Plans: We create personas like young professionals, families, or retirees, focusing on quality of life, job opportunities, and amenities. The marketing tactics often involve digital platforms, community events, and relocation guides, with outreach steps including partnerships with real estate agents and local employers.

Visitors: The visitor plan includes personas such as adventure seekers, cultural tourists, family vacationers, or activity-based travellers, such as hikers, birders, and anglers. We create strategies to promote local events, attractions, activities, and accommodations, using marketing tactics like tourism websites, social media, and event promotion. Partnerships with tourism boards and local businesses drive the outreach.

Investors: For investors, we develop personas based on your investment readiness data or community gaps. The strategy includes targeting investors across various industries through business publications, trade shows, and digital platforms. Outreach includes targeted campaigns and direct engagement to secure investment.

Can you help us with funding applications to cover the cost of Attraction Plans?LM Creative2024-09-06T10:45:18-05:00

Can you help us with funding applications to cover the cost of Attraction Plans?

Yes, we can assist in identifying funding sources and preparing applications to help offset Community Attraction Plan costs. Many communities secure grants or other financial support for these initiatives, and we’re experienced in navigating that process.

How do you measure the success of an Attraction Plan?LM Creative2024-09-05T17:32:12-05:00

How do you measure the success of an Attraction Plan?

Success is measured by tracking specific metrics tied to your community’s goals, such as an increase in investment inquiries, new resident arrivals, or visitor numbers. We set measurable objectives within the plan and provide tools for monitoring progress over time. We also recommend regular reviews to adjust strategies based on evolving community needs and opportunities.

How long does it take to develop an Attraction Plan?LM Creative2024-09-06T09:00:26-05:00

How long does it take to develop an Attraction Plan?

The timeline for developing an Attraction Plan depends on the scope and complexity of the project. Generally, our process takes anywhere from 6 to 12 weeks, which includes research, strategy development, and collaboration.

What is an Attraction Plan, and why does my community need one?LM Creative2024-09-05T16:42:10-05:00

What is an Attraction Plan, and why does my community need one?

An Attraction Plan is a strategic marketing document designed to help your community attract specific groups, such as investors, residents, or visitors. It identifies target personas, highlights your community’s strengths, and outlines actionable strategies to engage with these audiences. A well-crafted Attraction Plan ensures that your marketing efforts are targeted and effective, helping your community grow sustainably.

What types of data do you use to create Attraction Plans?LM Creative2024-09-06T10:42:48-05:00

What types of data do you use to create Attraction Plans?

We use a blend of qualitative and quantitative data to create comprehensive Attraction Plans. This includes:

Demographic Information: Age, income, education, and family composition data to understand who lives in or may be interested in your community.
Market Trends: Insights into industry growth, housing demand, and economic shifts to align your community’s offerings with current opportunities.
Behavioural Data: Information on how target audiences engage with content, make decisions, and what motivates them to take action.
Economic Indicators: Data on employment rates, business development potential, and investment trends to showcase your community’s economic appeal.
Local Insights: Input from relevant stakeholders like employers, realtors, or tourism operators who can provide insights into relevant attraction data points from their business.
Psychographic Data: Understanding the values, lifestyles, and preferences of your target audiences to develop messaging that resonates on a deeper level.

By combining this wide range of data sources, we ensure your Attraction Plan is not just strategic but also actionable, data-driven, and aligned with your community’s goals and the expectations of your target audiences.

Have more questions? Ask our community development team.

Drive Community Growth

Whether you’re looking to attract new investors, residents, or visitors, our Attraction Plans provide a strategic roadmap to get you there. Let’s work together to create a plan that puts your community on the path to growth.

Let’s grow your community. Contact us today for more details, or send us your RFP to get started on developing a Community Attraction Plan that engages, attracts, and drives growth in your community.