Driver Recruiting Marketing
Recruit Better Drivers with Driver Recruiting Marketing Services from LM Creative
Quality Driver Leads
Is a shortage of qualified drivers holding back your trucking company’s growth? Hiring truck drivers is easy. Hiring the right drivers that fit with your company? Now, that’s the challenge because there’s a difference between recruiting a driver and recruiting a quality driver who is a good fit for your company. You will see an increased driver retention rate when you hire the right drivers for your company, which allows for fleet expansion and reduced driver recruiting costs – savings that go straight to your bottom line.
We’ve been in the trucking industry for over 20 years, so we know what motivates drivers and how to speak their language. We understand that trucking and logistics company owners and managers are busy keeping operations on track. That’s why we make driver recruiting easy. While you focus on delivering freight, we focus on delivering quality driver leads. Our driver recruiting services are designed to attract the best talent in the industry, ensuring your fleet is always running at full capacity.
Branding to Recruit Better Drivers
A strong brand that delivers a consistent and appealing brand message is key to attracting top-tier drivers. Does your brand stand out in a crowded trucking market? Or are you just another trucking company that company-hopping drivers take a turn with for a short time? Whether you’re looking to fill seats quickly or build a long-term pipeline of talent, our branding strategies are designed to recruit better drivers who are aligned with your company’s values and goals. We ensure that you stand out in a crowded market so you get quality driver candidates who are a good fit for your company.
Social Media
Social media must go beyond just posting random content. A message and a plan need to be developed and delivered to attract quality drivers to your company. After all, you’re competing with other transportation companies for the same pool of drivers, and you might have already experienced the fact that there is not a surplus of great drivers looking for a new job. You have to sell good drivers on your company.
Blog & Copywriting
Content is king when it comes to SEO and brand development. Content marketing is an effective way to reach the right drivers and control your reputation. Do you have a reputation with drivers in your market? Without an effort to define yourself, others will do it for you. And that’s why developing a brand that attracts drivers is the cornerstone of driver recruiting.
Digital Advertising
Digital advertising is a must to reach potential drivers where they spend most of their time – online. Social media has evolved to a point where it is pay-to-play, and social media platforms and Google have effective retargeting/remarketing tools to deliver your brand to the right drivers repeatedly. It’s the consistent advertising to your ideal driver that gets them to notice you and eventually become interested in joining your company.
Photography & Video Commercial Shoots
In the competitive world of driver recruiting, high-quality visuals can make all the difference because humans respond to powerful visuals. Using high-quality images and engaging videos will connect with potential drivers better than any other medium. And making connections is where you will stand out in an industry where it’s hard to tell drivers what the difference is between you and the trucking company next door. You know trucking is a standardized industry where companies use the same equipment, running for the same rates, targeting the same customers, and hiring the same drivers. Stand out by telling your story better with great images and video productions.
Our Photography and Video Commercial Shoots are designed to provide you with the professional-grade content needed to create impactful digital ad campaigns. We handle everything – from planning and shooting to editing and final production. Whether it’s capturing the daily lives of your drivers, showcasing your fleet, or producing testimonial videos, our visual content enhances your brand and engages potential recruits. With compelling photography and video, your ads and website won’t just attract attention – they’ll convert it into action.
Core Features of Driver Recruiting Marketing
Creating your brand that stands out and attracts the right drivers begins with a plan. Using a combination of SEO, content marketing, social media and digital advertising – we work with you to develop your brand and online presence that gets you a steady stream of quality driver candidates.
The Right Team. The Right Solution.
Learn more about us and see if we’re the right addition to your team.
Why Choose Us
When it comes to driver recruiting, experience matters. At LM Creative, we bring over 20 years of trucking industry experience to the table. From driving over-the-road to driver recruitment, we have lived the lifestyle of trucking and know drivers. We understand what drivers want and how to connect with them effectively. Unlike other marketing agencies, we have experience in the trucking industry, so our strategies are tailored to your needs to get the results that accomplish your goals. We’re not just delivering leads – we’re delivering drivers who are a perfect fit for your company.
Driver Recruiting Starter Packages
Our Driver Recruiting packages for trucking companies are designed to do more than just post a few job ads – they build your brand and attract the right drivers. We combine social media management, blogging, and digital advertising to create a powerful, multi-channel strategy that brings in qualified driver leads. With regular content on platforms like Facebook and Instagram, we ensure your company is constantly in front of potential drivers. Plus, our blog posts help improve your SEO, so you show up in Google searches when drivers are looking for jobs.
Our digital advertising campaigns, targeted through Meta and Google Search, put your company’s open positions right in front of active job seekers. We also track performance, so you’ll know exactly what’s working and how many drivers are coming through. These packages offer a complete approach to recruiting drivers, from building your brand to filling your trucks with qualified talent. Let us handle the marketing—you focus on the freight!
Our service is customized to meet your specific goals. Take a look at the packages below as starting points to build your customized solution.
Cruise Control
Monthly Rates Starting At
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This package is designed to get started with building your brand, improve SEO, and get the most of your digital ad spend.
what you’ll get
*Plus minimum ad spend of $150
Lead Generation
Fast Lane
Monthly Rates Starting At
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This package is designed for more complex marketing campaigns to attract more driver leads.
what you’ll get
*Plus minimum ad spend of $300
Hammer Down
Monthly Rates Starting At
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Hammer down with a complete solution that maximizes the number of monthly drivers
what you’ll get
*Plus minimum ad spend $700
Video Marketing
Enhance your campaigns with professional photography & video.
Stand out from the competition with professional photography and video. At LM Creative, we have decades of experience capturing high-quality visuals that engage visitors and build trust. Whether showcasing your fleet or telling your story through video, great visuals will improve your brand and deliver results. Let us help you make a lasting impression with stunning images and impactful video content.
Talk to us about custom Photography & Video productions:
Driver Recruiting Marketing
Let’s develop your driver recruiting marketing plan.
Put our industry experience and marketing expertise to work for you. We make it easy to start getting more driver leads.
