Project Scope

In 2016, the Boreal Shores Art Tour Committee formed and started preparing to host a yearly art tour through the North Eastman. They wanted a logo design that could include the major themes of the tour, including art, driving, the winding river, and the boreal forest.

With the Tour’s goals in mind, the LM Creative team set out to produce a logo that:

  • Was a graphic representation that incorporated the desired themes and would allow the target market to interpret how they viewed the logo. Is it a tree, a river, or a road?

  • Would have brand recognition with the target audience when the graphic was used as a stand-alone piece without the event’s name.

  • The BSAT Committee still uses this logo design, which has gained brand recognition throughout the art community.

Project Details
Start Date: September 2016 | Completion Date: September 2016 | Description: Logo Design | Team Members Involved: Cyndie Mitchell

Project Scope

In 2016, the Boreal Shores Art Tour Committee formed and started preparing to host a yearly art tour through the North Eastman. They wanted a logo design that could include the major themes of the tour, including art, driving, the winding river, and the boreal forest.

With the Tour’s goals in mind, the LM Creative team set out to produce a logo that:

  • Was a graphic representation that incorporated the desired themes and would allow the target market to interpret how they viewed the logo. Is it a tree, a river, or a road?

  • Would have brand recognition with the target audience when the graphic was used as a stand-alone piece without the event’s name.

  • The BSAT Committee still uses this logo design, which has gained brand recognition throughout the art community.

Project Details
Start Date: September 2016 | Completion Date: September 2016 | Description: Logo Design | Team Members Involved: Cyndie Mitchell

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