Project Scope

The North Whiteshell Business Association is working to develop its brand identity as it begins to take a coordinated approach to tourism and community development within the region of North Whiteshell. As one of the first branding goals, the NWBA wanted to establish a logo that professionally represented the organization while also incorporating components of Whiteshell Provincial Park’s branding (with permission) to show a unified marketing approach.

With North Whiteshell Business Association’s goals in mind, the LM Creative Team:

  • Created a professional logo that could scale for multiple uses, such as business cards, banners, brochures, and more.

  • Provided an alternate logo that would suit social media profile use and be used in cases where the primary logo is not the appropriate ratio.

  • Incorporated the branding of Whiteshell Provincial Park, using its turtle as the inspiration for the primary graphic icon.

Project Details
Start Date: November 2022 | Completion Date: November 2022 | Description: Logo Design | Team Members Involved: Noel Linsey and Cyndie Mitchell

Project Scope

The North Whiteshell Business Association is working to develop its brand identity as it begins to take a coordinated approach to tourism and community development within the region of North Whiteshell. As one of the first branding goals, the NWBA wanted to establish a logo that professionally represented the organization while also incorporating components of Whiteshell Provincial Park’s branding (with permission) to show a unified marketing approach.

With North Whiteshell Business Association’s goals in mind, the LM Creative Team:

  • Created a professional logo that could scale for multiple uses, such as business cards, banners, brochures, and more.

  • Provided an alternate logo that would suit social media profile use and be used in cases where the primary logo is not the appropriate ratio.

  • Incorporated the branding of Whiteshell Provincial Park, using its turtle as the inspiration for the primary graphic icon.

Project Details
Start Date: November 2022 | Completion Date: November 2022 | Description: Logo Design | Team Members Involved: Noel Linsey and Cyndie Mitchell

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