Project Scope

Epic Rides MB is a video series and website showcasing motorcycle and road-tripping routes throughout Manitoba. Fun side story: Epic Rides (Noel Linsey’s passion hobby) brought LM Creative together when the Mitchell clan began working with Noel on the business development side of things. From there, the LM team started enjoying the roads less travelled, making a travel video series and formulating a plan to bring the creative talents of Linsey and Mitchell together.

When it came to branding Epic Rides MB and creating marketing collateral for its online and in-person marketing efforts, the LM Creative Team:

Created a logo using bold colours that spoke to the target audience, as well as custom typography that plays on the gritty feel of the road less travelled.
Developed branded route maps for use online and in print, showcasing the routes Epic Rides MB had travelled so the audience could quickly see the key details of the trip.
Ensured that marketing collateral, such as banners, brochures, business cards, and vehicle decals put in place matched the brand identity.
While still in its infancy, the Epic Rides MB brand (and Noel) is recognized in the motorcycle community as the brand that provides off-the-beaten-path routes to amazing Manitoba destinations.

Project Details
Start Date: April 2022 | Completion Date: Ongoing | Description: Graphic Design – Website Design & Optimization – Visual Storytelling | Team Members Involved: Noel Linsey, Cyndie Mitchell, Skylor Mitchell, Dallas Mitchell

Project Scope

Epic Rides MB is a video series and website showcasing motorcycle and road-tripping routes throughout Manitoba. Fun side story: Epic Rides (Noel Linsey’s passion hobby) brought LM Creative together when the Mitchell clan began working with Noel on the business development side of things. From there, the LM team started enjoying the roads less travelled, making a travel video series and formulating a plan to bring the creative talents of Linsey and Mitchell together.

When it came to branding Epic Rides MB and creating marketing collateral for its online and in-person marketing efforts, the LM Creative Team:

Created a logo using bold colours that spoke to the target audience, as well as custom typography that plays on the gritty feel of the road less travelled.
Developed branded route maps for use online and in print, showcasing the routes Epic Rides MB had travelled so the audience could quickly see the key details of the trip.
Ensured that marketing collateral, such as banners, brochures, business cards, and vehicle decals put in place matched the brand identity.
While still in its infancy, the Epic Rides MB brand (and Noel) is recognized in the motorcycle community as the brand that provides off-the-beaten-path routes to amazing Manitoba destinations.

Project Details
Start Date: April 2022 | Completion Date: Ongoing | Description: Graphic Design – Website Design & Optimization – Visual Storytelling | Team Members Involved: Noel Linsey, Cyndie Mitchell, Skylor Mitchell, Dallas Mitchell